January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Blythman, J. (2005) Shopped: the Shocking Power of British Supermarkets, Harper Perennial, London.
Davey, K. K. S., Childs, A. and Carlotti, S. J. (1998) ‘Why your price band is wider than it should be’, McKinsey Quarterly, 3.
Dolan, R. J. (1995) ‘How do you know when the price is right?’, Harvard Business Review, September.
Dolan, R. and Simon, H. (1996) Power Pricing, The Free Press, New York, NY.
Eugster, C. E., Kakkar, J. N. and Roegner, E. V. (2000) ‘Bringing discipline to pricing’, McKinsey Quarterly, 1 – see exhibit 4.
Lancioni, R. A. (2005) ‘A strategic approach to industrial product pricing: the pricing plan’, Industrial Marketing Management, 34.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, ...
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