January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Baker, W., Marn, M. and Zawada, C. C. (2001) ‘Price smarter on the net’, Harvard Business Review, February.
Feldman, D. (2002) ‘The pricing puzzle’, Marketing Research, Winter.
Fishman, C. (2003) ‘Which price is right’, Fast Company, March.
Green, P., Carroll, J. and Goldberg, S. (1981) ‘A general approach to product design optimization via conjoint analysis’, Journal of Marketing, 43.
Green, P. and Srinivasan, V. (1978) ‘Conjoint analysis in consumer research: issues and outlook’, Journal of Consumer Research, 5.
Kotler. P. (2003) Marketing Management 11th edition, Prentice Hall, Upper Saddle River, NJ.
Lyon, D. W. (2002) ‘The price is right (or is it?)’, Marketing Research, Winter.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004) The Price ...
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