January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Love discounts, hate surcharges
When prices are presented in price lists, adjustments to the price scale will be included, perhaps discounts for quantity or surcharges for urgent deliveries. These are also a key part of price communication. Losses or surcharges are weighed much more heavily than gains or discounts – the framing effect. Surcharges will therefore attract proportionately more negative attention than the positive effect of discounts. So the conventional advice is to present top-end prices and then allow discounts off these amounts, rather than presenting low-end prices and adding surcharges.
There is an exception to this rule. If the surcharge you add directs blame to another party, it can underline your commitment to good value. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.