How could we set the price?
There is a spectrum of price-setting mechanisms from auction to price list which includes
auction, reverse auction
bi-lateral bargaining
dynamic pricing
fixed price list.
The auction is a mechanism where prospective customers bid for products until one outbids the others. The Dutch auction, or reverse auction, is another form. Here a lot is offered at a high price, which then drops by steps until a buyer bids successfully. The first bidder secures the lot in this model. Bi-lateral bargaining or haggling is another price-setting model. These first-degree discrimination approaches are individual, time-consuming and effort intensive.
With Internet-enabled dynamic pricing, buyers or groups of buyers make binding bids which ...
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