January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Pricing that impacts consumption
Pricing strategies can also influence patterns of consumption positively. Consumption is vital because people are unlikely to buy more until they have consumed the initial purchase. The impact may be greater than this. Consider a football club with a season ticket offer. If season ticket holders do not attend matches, then potential revenue is lost for sales of programmes, burgers, hot dogs, soft drinks, clothing and other souvenirs. How can pricing encourage consumption? Imagine two people who pay the same fee to join a health club. In a 2002 study, John Gourville and Dilip Soman of Harvard Business School found that someone who pays $50 per month is more likely to attend regularly (and renew their membership ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.