January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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What a rising price says about you
The price today compared with the price last week can also convey a message. We saw earlier that where the price trend is downward, it is necessary to give customers a reason to buy today rather than delay the purchase. Price deflation in Japan has made life difficult for many industries where purchasers simply hold back for the next price drop. By contrast, an upward price trend is a positive encouragement to customers to buy now. Industrial tenders with short validity periods may encourage buyers to commit lest the price goes up. If raw material prices are rising, this can be a wise approach to capture value from customers. Allowing a long validity period encourages customers to delay and may mean prices charged ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.