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Smarter Pricing: How to capture more value in your market
book

Smarter Pricing: How to capture more value in your market

by Tony Cram
January 2005
Intermediate to advanced
232 pages
5h 35m
English
Pearson Education Canada
Content preview from Smarter Pricing: How to capture more value in your market

Second-degree discrimination

Second-degree occurs when there is a visible and obvious relationship between the volume purchased and the price. Bulk buying is a normal form of second-degree discrimination. Direct Golf UK supply golf equipment customized with brand logos to companies running corporate entertainment golf days. They have a discount scale (June 2005) for branded deluxe tins of golf tees:

Number of tins501002505001,000
Price per tin£7.49£7.29£6.99£6.49£5.99

Group discounts are a variant of bulk discount. The publisher, Penguin, offers a reading group 20 percent discount to buy five copies or more of the same book. The Manchester-based Hallé Symphony Orchestra gives group discounts with 10 percent off tickets for parties of ten, 15 ...

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Publisher Resources

ISBN: 9780273706137Purchase book