January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Fear and emotion to fight price cuts
Visual imagery can help. During a price war following electricity supply deregulation, one of the low-price combatants, Independent Energy, went bankrupt. The incumbent ran full-page advertisements warning all electricity users of the dangers of choosing low-price newcomers who could go bust. The image of the lights going out was sombre.
Emotional connections can be used. In the face of lower prices from rivals, it is tempting to join the fray and drop prices to match. Suzy Bashford (2004), writing in Marketing Magazine, identified ‘Buy one get one free’ (BOGOF) deals in UK grocery stores on 12 of the most prestigious brands, including Lynx, Timotei, Johnson & Johnson and Bird’s Eye. By contrast, in the same ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.