January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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How price can convey accessibility
A lower than expected price is able to convey accessibility and affordability. The reputation of Swatch as a stylish international brand has been confirmed over time since its launch in 1983. The Swiss Corporation for Microelectronics and Watchmaking Industries (SMH) created Swatch as a fashion response to aggressive price-based competition from Japanese quartz timepieces. So successful has been the Swatch, it has now given its name to the parent group which has grown to be the largest manufacturer and distributor of finished watches in the world. The Swatch brand itself has quality credentials – Swatch kept time at the 2004 Athens Olympic Games and will again be the official timekeeper for the Beijing Olympic ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.