January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Management questions for your business
| • | What is the pricing indifference band for each of our products and where have we scope to increase price within this band without losing sales? |
| • | Are we sensitizing customers to prices in the market by drawing greater attention to price than to other elements of the marketing mix? |
| • | How can we use a sense of novelty to reduce price sensitivity? |
| • | Which of the nine effects to reduce price sensitivity could we deploy? |
| • | How could we leverage positive benefits from our most price-sensitive customers? |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.