January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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You’ve got to be different: ban commodity thinking
Credible positioning depends on differentiation and again this must be dynamic. In other words, the difference must be maintained even as competitors attack. Inferior competitors will try to draw parallels. Yet in the customer’s mind there must be clear, continuing and relevant differentiation in order to justify higher prices.
If you think you have a ‘price problem’, it may be more to do with the rest of the proposition failing to justify the price in comparison with rivals.
Everything can be differentiated. As soon as the customer believes that two products offer the same benefits, then commodity buying comes into play and price becomes the decider. Ban commodity thinking. Focus on differences. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.