January 2005
Intermediate to advanced
232 pages
5h 35m
English
| • | Are we incentivizing good customers to behave badly over price? |
| • | Do price promotions provide customers with reference points that work to our disadvantage? |
| • | Can we use the seven rules to make customers behave profitably? |
| • | Does our pricing increase short-term demand, only to depress long-term consumption? |
| • | Are we pricing with integrity? |
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