January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Difficult but important
Smarter pricing is difficult and that is good news. Easy things can be replicated by competitors: addressing difficult things brings you big advantages. People who roll up their sleeves rarely lose their shirts. Success in pricing comes from rolling up your sleeves, considering a wide range of factors, and managing them carefully and consistently. It does not come from getting one big thing right.
Smarter pricing needs time and attention. You must combine customer insight, competitive context, a clear view of strategic aims and a solid knowledge of tools and techniques. You need informed judgement. You need confidence in the product’s ability to command a premium price justified by the value it provides to the customer. ...
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