January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Dynamic propositions and value innovation
Finally, nothing stays the same. The value proposition cannot remain static. It must flex and change with the needs, expectations and choices available to the customer.
The value proposition of the Financial Times in 1990 would have included the precise benefit of being the primary trusted source of share price data and business news. As Michael Skapinker pointed out, today on-line share data are freely available. The FT decided that, as people could get their news for free, it would have to sell more analysis, comment and interviews with business leaders as an improved value proposition.
Value innovation may mean adding new features and services. It is good to provide levels of service that have not ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.