January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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How price wars really start
Contrary to management opinion, most price wars are not strategic exploitation of market growth potential or cost advantage. Most begin where one competitor misinterprets a competitor’s actions or acts and fails to consider the likely response of rivals. The price war may start when Company A cuts prices in one city to clear obsolete stock and Company B sees this as an industry-wide price assault and responds aggressively. Both will believe the other started the war.
The 2002 tabloid newspaper price war in the UK began when the Daily Star cut its cover price to 10p to increase readership. The Daily Mirror saw the opportunity to encourage its infrequent readers to buy it every day and slashed its price to 20p. The market’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.