January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Prepare now
Finally, price wars are an unattractive feature of twenty-first-century business life. They happen and will continue to occur. Managers must be ready and prepared. Talk to people who were involved in previous price wars. Learn the skills and emotions. Establish contingency plans lest a competitor launch an inescapable war.
Put all the deterrent strategies in place . . . and hope.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.