January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Bashford, S. (2004) ‘Price promotion: the brand killer’, Marketing Magazine, 30 June.
Chatterjee, P. (2004) ‘Price war bruises HLL Margins’, Hindu Business Line, 16 April.
Currier, C. (2005) ‘Investing: Big Guns in Price War’, International Herald Tribune, 23 April.
Hindustan Times, ‘Hindustan Lever Q4 net falls’, 11 February.
Humby, C. and Hunt, T., with Phillips, T. (2003) Scoring Points – How Tesco is winning customer loyalty, Kogan Page, London.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, NJ – see Chapter 9 ‘Price wars’.
Milne, R. (2005) ‘Hochtief builds far from home’, Financial Times, 11 May.
Netflix case study researched using www.netflix.com, www.blockbuster.com, www.walmart.com and the Motley ...
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