January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Different customers, different sensitivity
Price sensitivity will vary between customers. Different segments exhibit differing awareness and consciousness of price. The author met Jonas Gunnarsson, Director of Market Research for the major Nordic supermarket group ICA, who described how he investigated consumer price perceptions of price levels in grocery stores. Interestingly, he used a 70-item ‘shopping basket’ to calibrate the actual ranking among ten grocery stores serving a particular Swedish community. He then surveyed consumers in this community for their perceptions. To quote his paper, ‘The respondents who provided answers on average come very close to the actual store price index.’ This is impressive. However, about one third of respondents ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.