January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Barwise, P. and Meehan, S. (2004) ‘Don’t be unique, be better’, MIT Sloan Management Review, Summer.
Bloom, J. (2005) ‘Lacoste’s Siegel illustrates the sales power of pricing up’, Advertising Age, 7 February.
The Economist (2005) ‘Time to put ideas into practice’, 23 April.
Fair trade bananas: www.bananalink.org.uk/future/future_2.htm and Prince, R. (2005) ‘Savvy Shopper’, Daily Telegraph, 12 March.
Jones, A. (2004) ‘No peace for the market behemoths as unbranded assault continues’, Financial Times, 21 September.
MacMillan and McGrath (1997) ‘Discovering new points of difference’, Harvard Business Review, August.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, NJ – see especially Chapter 4.
Rawlinson, R. ...
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