January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Bainbridge, J. (2005) ‘Dressed for success’ with Mintel data, Marketing Magazine, 3 March.
Kim, W. C. and Mauborgne, R. (1997) ‘Value innovation the strategic logic of high growth’, Harvard Business Review, January/February.
Lanning, M. J. (1998) Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the Heart of Business, Capstone, Oxford.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004), The Price Advantage, Wiley, Hoboken, NJ – see particularly Chapter 4, ‘Product market strategy on value mapping’.
Nagle, T. and Holden, R. K. (2002) Strategy and Tactics of Pricing, Prentice Hall, Upper Saddle River, NJ.
Skapinker, M. (2004) ‘The world’s relentless march makes for hard times’, Financial ...
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