January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Crawford, F. (2000) ‘Researcher in consumer behaviour looks at attitudes of gratitude that affect gratuities’, Cornell Chonicle, 17 August.
Lynn, M. and Mynier, K. (1993) ‘Effect of server posture on restaurant tipping’, Journal of Applied Social Psychology, 23.
Marn, M., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, NJ – see Chapter 1.
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