January 2005
Intermediate to advanced
232 pages
5h 35m
English
| • | Where do customers cluster on the value equivalence line for our industry? |
| • | Do we have evidence of the price perceptions held by our customers? What shapes these perceptions and how might we influence them? |
| • | What is our value proposition for each segment served? |
| • | How could we innovate to deliver value to segments constrained by affordability? |
| • | How has our value proposition responded to market, customer and competitor changes? |
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