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Smarter Pricing: How to capture more value in your market
book

Smarter Pricing: How to capture more value in your market

by Tony Cram
January 2005
Intermediate to advanced
232 pages
5h 35m
English
Pearson Education Canada
Content preview from Smarter Pricing: How to capture more value in your market

Is concrete a commodity?

Concrete is not a commodity. Agilia from Lafarge is differentiated concrete which is self-compacting and self-levelling. It achieves good consolidation without internal or external vibration. According to the Lafarge website, Agilia offers benefits to contractors, architects, engineers and owners. These include the cosmetic benefit of a smooth flat finish, financial advantages of speed and reduced labour costs, performance benefits of better noise insulation and safety factors as a result of full contact between reinforcing steel and concrete. Agilia commands a price premium.

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Publisher Resources

ISBN: 9780273706137Purchase book