January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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3. Customer responsiveness
Cut-price companies may well save costs by reducing investment in customer support, standardizing ranges or components. They choose to economize on the resources that allow them to respond rapidly to customers’ requirements or changing desires.
How it works
DVDs are on sales from Amazon, all the leading UK grocery supermarkets and even at many petrol filling stations at rock-bottom prices. Yet the UK market leader is HMV, the Top Dog on the UK high street. HMV leads because it is the first to respond to emerging tastes and customer trends. As a new television series is aired, seeking the best situation comedy, HMV is first in promoting candidate DVDs even before customers know they will want them.
Caterpillar is another ...
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