January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Acknowledgements
My first acknowledgement goes to the many authors and great minds behind the books, articles and publications listed under ‘Going further – references and additional reading’ at the end of most chapters in this book. Three books in particular sparked my original interest in the subject of pricing and my thanks go to Thomas T. Nagle and Reed K. Holden for The Strategy and Tactics of Pricing, to Robert J. Dolan and Hermann Simon for Power Pricing and finally to Michael V. Marn, Eric V. Roegner and Craig C. Zawada of McKinsey & Company for The Price Advantage. Any reader wishing to go further should begin with these books. I have also drawn inspiration from the many pricing articles published in the McKinsey Quarterly.
Second, I ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.