January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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1. The ‘look to book’ ratio
The first key indicator is the ‘Look to Book’ ratio. What proportion of potential customers, who ask for a quotation, go on to place the order? How many enquirers follow on to make the purchase? If the strike rate is rising, the price may be too low. If the strike rate is falling, the price may be too high.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.