January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Anderson, E. and Simester, D. (2003) ‘Mind your pricing cues’, Harvard Business Review, November.
Hess, J. and Gerstner, E. (1991) ‘Price matching policy: an empirical case’, Managerial and Decision Economics, Summer.
Lurz, B. (2002) ‘Pricing opens the door to profit’, Professional Builder, May.
Marketing Magazine Presswatch – a monthly survey conducted by Taylor Nelson Sofres.
Marn, M. V., Roegner, E. V. and Zawada, C. C. (2004) The Price Advantage, Wiley, Hoboken, NJ – see Appendix 2 ‘Anti-trust issues’.
Murphy, C. (2005) ‘Rising costs please pass it on’, Marketing Magazine, 31 March.
Naipaul, S. and Parsa, H. G. (2001) ‘Menu price endings that communicate value and quality’, Cornell Hotel and Restaurant Administration Quarterly, February. ...
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