January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Cram, T. and Stilliard, B. (1996) ‘Securing relationships’, Financial Times, 23 August.
Dickinson, H. (2005) ‘Chaos in IKEA may be a taste of things to come’, Marketing Magazine, 2 March.
Gourville, J. and Soman, D. (2002) ‘Pricing and the psychology of consumption’, Harvard Business Review, September.
McCarthy, M. J. (2002) ‘Taking the value out of value-sized’, Wall Street Journal, 14 August.
Milligan, A. and Smith, S. (eds) (2002) Uncommon Practice: People who deliver a great brand experience, FT Prentice Hall, London.
Nagle, T. T. and Cressman, G. E. (2002) ‘Don’t just set prices, manage them’, Marketing Management, November/December.
Srinivasan, S., Pauwels, K., Hanssens, D. M. and Dekimpe, M. (2002) ‘Who benefits from price promotions?’, ...
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