January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Ahlberg, J., Garemo, N., and Naucler, T. (1999) ‘The euro: how to keep your prices up and your competitors down’ McKinsey Quarterly, 2.
Airline Business (2005) ‘A simpler life – Delta Airlines and KLM set to overhaul pricing structure’, 1 February.
Daily Telegraph (2005) ‘When choosing your car’s colour, consider the impact on its value when you sell’, 28 May.
Dolan, R. J. and Simon, H. (1996) Power Pricing, The Free Press, New York, NY.
Gourville, J. and Soman, D. (2002) ‘Pricing and the psychology of consumption’, Harvard Business Review, September.
Lester, T. (2002) ‘How to ensure the price is exactly right’, Financial Times, 30 January.
Mannes, G. (2005) ‘The urge to unbundle’, Fast Company, February.
Marn, M., Roegner, E. and Zawada, C. ...
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