January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Different segment, different price
Segment criteria are the second part of the price structure. Different types of customers may value a product more than others and be persuaded to pay more to obtain this value. Subject to customer perceptions of fairness, prices can be designated for certain segments. Examples are lower-priced admission to cinemas for children and discounted travel for senior citizens. It is necessary to be able to police these segments so that customers in one segment are not able to buy and resell to customers in a higher-priced segment. Wines and spirits brands are faced with this form of arbitrage. Prices vary between geographical markets and there is an incentive for drinkers to purchase in lower-priced markets – Norwegians ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.