January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Why should I clear my own table?
Price communication goes beyond simply presenting the price. Companies must also use other ways to draw attention to the benefits of their price strategy. The furniture retailer, IKEA focuses attention on low prices and finds numerous ways to remind customers of this price stance. For instance, a notice at IKEA, in Brent Park, London, states:
At IKEA, clearing your own table at the end of your meal is one of the reasons you paid less at the start! By taking your tray to a tray station we can continue to keep our prices low. It also means our staff have more time to serve you and to cook.
It’s a piece of cake!
Even in their restaurant they find a way to remind customers of the low prices they are receiving!
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