January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Management questions for your business
| • | How likely is a price war in our market? |
| • | Is there latent demand at lower prices to attract a price-based competitor? |
| • | How low are our costs compared with rivals? |
| • | Do our communications and actions deter price competitors? |
| • | Can we be sure our actions will not trigger a price war in error? |
| • | Do we corroborate rumours of competitor price activity before reacting? |
| • | Who are the potential aggressors, what will their approach be and how might we respond? |
| • | Are our managers prepared for a price war? |
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