January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Management questions for your business
| • | How does pricing support our company or brand positioning? How does it lend credibility to our differentiation? |
| • | What are the dynamics of our price position – have price or specification changes from competitors changed the relative positioning? |
| • | Is commodity thinking a danger to our business? |
| • | Name a functional benefit important to customers where we can out-perform our competitors over the long term? |
| • | Name a process benefit important to customers where we can out-perform our competitors over the long term? |
| • | Name a relationship benefit important to customers where we can out-perform our competitors over the long term? |
| • | Have we scrutinized the customer sequence from awareness and buying to usage and disposal, ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.