January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your market
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Management questions for your business
| • | What signalling devices do we use currently? |
| • | Which of our products need value pricing with a 9 ending and where should we use round numbers? |
| • | How well do we manage perceptions with reference prices? |
| • | What would be the effect of price guarantees on us, our customers and our competitors? |
| • | What are the threshold prices in our product ranges? Have we validated them? |
| • | What impression does our price list create? What impression would we like it to give? |
| • | Could we use surcharges to shift blame on to third parties? |
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