January 2005
Intermediate to advanced
232 pages
5h 35m
English
Content preview from Smarter Pricing: How to capture more value in your marketBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Reward high users with multi-dimensional prices
Multi-dimensional pricing offers two or more variables so that the price paid can reflect and reward the dynamics of the market place. For example, a daily mileage limit for rental cars surcharges drivers who impose greater wear and tear on vehicles. For example, a Family Rail Card is an up-front payment that gives 33 percent discount off rail tickets bought during the 12-month validity period. This rewards the frequent traveller. Higher commitment in return for lower prices helps the rail company to capture more value.
Action: Seek more variables on the price scale. Encourage customers to buy ‘season tickets’ that give access to lower prices. Find ways of differentiating prices between high maintenance ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.