What Is Perception?

  1. 1 Explain the factors that influence perception.

Perception is a process by which we organize and interpret sensory impressions in order to give meaning to our environment. What we perceive can be substantially different from objective reality. For example, all employees in a firm may view it as a great place to work—favorable working conditions, interesting job assignments, good pay, excellent benefits, understanding and responsible management—but, as most of us know, it’s very unusual to find agreement universal opinion.

Why is perception important in the study of OB? Simply because people’s behavior is based on their perception of what reality is, not on reality itself. The world as it is perceived is the world that is ...

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