Sales Scripts that Sell, Second Edition

Epilogue

You are a salesperson. You’re in good company. Everybody sells. Some better than others:

...Willy was a salesman. And for a salesman there is no rock bottom to the life. He doesn’t put a bolt to a nut, he don’t tell you the law or give you medicine. He’s a man way out there in the blue, riding on a smile and a shoeshine. And when they start not smiling back—that’s an earthquake.

—Arthur Miller, Death of a Salesman (1949)

As Linda, Willy’s wife, noted, Willy, the salesman, was “a human being, and a terrible thing is happening to him. So attention must be paid.”

This book provides such attention to you, the sales professional. If used properly, it will contribute to sales longevity, not sales demise. It will raise the sales curtain, ...