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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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Blogs: Reach Out

Posting information of concern to prospects or customers can be beneficial to sales. A blog (short for weblog) is an interactive online journal, casually written, that can help you share information, promote products, and respond to customer concerns. And since visitors to a blog typically leave public comments, it can also make you more approachable as well as provide you with special insight into your clients.

You can use a blog to discuss new products, show customers how to use new features of an existing product, or answer customer questions. If you give your blog “a great idea just occurred to me” tone, the thinking is it might well become addictive. Reaching out by providing interesting reports on or opinions about products ...

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