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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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“Times Are Tough.”

The “Get Through” Script

Change the focus.

That makes this the perfect time to talk. Our [your product/service] is designed to help companies like yours get through the tough times.

The “Improve the Situation” Script

A foundation builder.

Our [your product/service] will improve your situation.

The “Increase Profits” Script

Tough times call for you to be able to increase profits. Using [your product/service] can help you do that.

The “Minimize the Negative” Script

We couldn’t agree more that the economy is making times tough for everyone—even us!

In fact, we have designed the pricing of our [products/services] to minimize the negative impact of these times and actually reduce your cost basis.

The “Meet the Challenges” Script ...

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