August 2007
Intermediate to advanced
181 pages
2h 57m
English
Content preview from Sales Scripts that Sell, Second Edition
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It’s All Sales Communication
Communication—the glue that cements sales relationships—can come undone by carelessness including using idioms that do not translate well, words with multiple meanings, or inappropriate nonverbal cues.
You May Be Using the Same Words but Are You Speaking the Same Language?
You know what you mean by the words you are using, but the meaning for the customer will be clear only if it’s known. It is extremely easy for people from different cultures to misunderstand one another. Would your customer understand you if you referred to your product as the Bentley of the industry? What if you told them that they were comparing “apples and oranges” or tried to soften the blow of a product’s price by noting that you would be ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.