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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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Scene 3. Technology, MEdia, and Sales

In addition to recognizing culture’s influence on sales, equally critical for sales reps of the 21st century is the understanding of how to use technological innovations as sales tools. Like any tool, technology when used appropriately can pave the salesperson’s way, augment face-to-face selling, and facilitate follow-up.

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