The “We Took the Best” Script
We are new. We are innovative. We are customer-oriented. We “stole shamelessly” from all the big companies. We applied lessons learned and we have designed a new [product/service] for you.
We have a lot to prove—a lot at stake, so believe me, we will be sure that all our clients judge us as the best.
We can’t afford to rest on our laurels or take any customer for granted.
The “New” Script
What do you consider new?
The “Count on Us” Script
That’s the reason why you can count on us.
The “Initial Advantage” Script
Every company was new at one time. Those who get on board early save money. Why not ...