The “Prioritize” Script
I understand. You must prioritize your purchases right now. Let me show you why our [product/service] must be at the top of your list in order for you to compete successfully in the difficult times that lie ahead.
The “Testimony” Script
Let me tell you a story about one of our customers who cut out our [product/service] when the going got rough. [He/she] is no longer in the business, whereas [his/her] competition prospered.
The “Cut Back” Script
Maybe you should cut back on the size of the order. Do you really want to eliminate our [product/service] completely?
The “Starving” ...