Take the C Out of Close and You Lose
Selling Is the Only Way to Reduce the Cost of Doing Business.
Closing needs to be a natural part of the selling process. At any point in the salesperson-prospect exchange, the prospect may signal that he or she wants to own your product or service. Whenever that occurs, you need to be ready to close. Waste that opportunity and you could sacrifice the sale. The C in close stands for consummation; when you take the C away, you’re left with lose. Who loses? Both you and your customer do. You lose because you had a customer who was ready to buy. You had a customer who was excited by what you had to offer, who perceived an end to a problem situation, who understood the potential benefits and was able to envision ...
Get Sales Scripts that Sell, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
