O'Reilly logo

Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Take the C Out of Close and You Lose

Selling Is the Only Way to Reduce   the Cost of Doing Business.

Closing needs to be a natural part of the selling process. At any point in the salesperson-prospect exchange, the prospect may signal that he or she wants to own your product or service. Whenever that occurs, you need to be ready to close. Waste that opportunity and you could sacrifice the sale. The C in close stands for consummation; when you take the C away, you’re left with lose. Who loses? Both you and your customer do. You lose because you had a customer who was ready to buy. You had a customer who was excited by what you had to offer, who perceived an end to a problem situation, who understood the potential benefits and was able to envision ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required