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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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“Send Me Literature,” or “Send Me an E-Mail.”

The “Faster to Meet” Script

Communicate concern.

I wish the literature told the whole story. You’ll be able to evaluate our [your product/service] a lot faster by meeting with me. It will take just fifteen minutes for you to judge whether our [your product/service] will be profitable for your firm. Shall we schedule that meeting on [day] or would [another day] be more convenient?

The “Interested or Not Interested” Script

Say authoritatively:

Whenever someone asks me to send literature or send an e-mail instead of making an appointment, I find that one of two things occur. Either the person is very interested in what I have to share and wants to know as much about it as possible, or the person is ...

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