The “Price and Value” Script
Is price your most important consideration? Most business people consider value equally important. Would you agree with that assessment? Let me share why [your product/service] offers the best value.
The “Their Worth” Script
If our competitors charge less, what does that tell you about the real worth of what they’re selling?
The “Imitations Versus Original” Script
I see. You can buy many imitations for less than you’d pay for an original. What you need to consider, however, is whether the results you’ll achieve will also be poor imitations of what might otherwise have been valuable benefits. That does concern you at least somewhat, ...