The “Respect Loyalty” Script
I respect your sense of loyalty to my competitor. I believe in loyalty as well. I think that your first loyalty should be to the well-being of your own company, don’t you?
The “If Ours Is Better” Script
If I can show you that our [product/service] is better for your company than the one you are currently using, you would consider changing, or at least sampling ours, wouldn’t you?
The “Worth the Change?” Script
Would it be worth the change in loyalty for a [cost reduction/increase in morale/increase in productivity]?
The “Times Change” Script