Cast of Characters
|The Sales Star||You|
|The Prospect||Your Prospect|
All of the various places you sell, including the office, your prospect’s office, in the field, in restaurants, at conventions, in the car, on the golf course, at company functions.
Right now; the present.
Throughout the book are stage directions for using many of the scripts. They are designed to help you incorporate the scripts into your own selling presentations.
Scenes from a Sale
John reaches for the phone; he decides to go for coffee instead. Susan sits steadfastly in her car, parked in front of the office of a potential client; she sits and she sits. Alex completes a product presentation, ...