O'Reilly logo

Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Face Up to the MEdia Revolution

We are convinced that the word media should now be spelled MEdia. Why? Because Generation Me, that cohort born after 1970, is the generation that’s now leading the charge into the future. This generation expects others to be as thrilled with them as they are with themselves. Members of Generation Me grew up using computers as their primary means of interaction. They are also natural media multitaskers. They chat on cellphones, surf the Internet, IM or TM (instant message or text message), read e-mail on their BlackBerries, and listen to podcasts, all while planning their day’s appointments. Generation Me’s members are used to focusing on themselves, and they want you to focus on them. They need their daily dose ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required