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Sales Scripts that Sell, Second Edition by Ph.D. Michael Gamble, Ph.D. Teri Gamble

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How to Use This Manual

This collection of the most powerful sales scripts available is organized by category. The scripts are preceded by motivational introductions and warm-up exercises and are contained in any easy-to-carry and easy-to-use book. The format facilitates practice sessions for face-to-face calls and makes the book easy to refer to during telephone sales calls.

Each script has a title that contains a key word or two from the script itself. These titles make it easier for you to recall the various scripts as you speak to customers or clients. In addition, many of the scripts contain stage directions, which are suggestions for use and delivery. The stage directions, which appear in italics, function as would a personal coach were ...

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